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Competitive Intelligence
Have you ever wondered why your competitors are succeeding in a particular market and you are not? How would you like to know who your competitors are targeting and how they are targeting them? We can help you intimately know your competition from understanding the points of differentiation to marketing effectiveness. By identifying your competitors' weaknesses, you will be able to know what areas to attack to gain market share. -
Voice of the Customer
How would you like to know the most important needs of your customers? Or what they are really saying about your brand?Using a Voice of the Customer process, we help you identify your customers' needs and wants. Through this process, you will have a better understanding of the products and service you need to offer them. -
Evaluation
Have you ever wondered what programs in your organization are really working? And what needs are being addressed? By using a systematic evaluation process customized for your organization, we help you develop a framework to identify what works and what doesn't. This process will help you improve your programs and optimize organizational resources. -
New Product/Service Development
Have you ever worried if your next big thing is going to sell? Or how your new product or service is going to be received by your customers? We can help you ask the right questions to get your product or service ready to market. We use information from multiple sources to help ensure a successful launch. . -
Information Mining
How would you like to stop the information overload? And know what information is most important to your organization's success? We specialize in cutting through the clutter of all the information you are being bombarded with. We then help you focus your attention on the information that is going to positively impact your bottom line.
“What do you need?”
Kelly asked me this question as we waited to talk to the honoree of the reception we were at. I looked at my drink and said “Oh, nothing. I have my drink.” He looked at me again, and said, “No, I mean, what do you need?” making this large circle motion with his arms.
I remember feeling confused and then it dawned on me…he wanted to know what I needed in general; what he could do for me.
Kelly’s question was so powerful and unexpected it took me off guard for a few minutes. As someone who is used to meeting the needs of others across multiple roles, I usually don’t get to be on the other end. Once I regained myself, then I was able to list off the top three things I needed right then.
Now imagine your customer or client. Maybe he or she is also someone who is busy fulfilling the needs of others and is looking to your product or service to do it better, more efficient, be less stressed, be happier, make more money, whatever.
What do you think might happen if… Read the rest of this entry »
