Are your prospects aware of your brand? Do your customers want it above all other competing brands? Your brand goes way beyond your logo and website. It represents everything about your organization and is the foundation of everything you do. Because of its importance, we work with your organization to make sure your brand is research-informed so it is authentic, recognized, and preferred.
How would you like to know the most important needs of your customers? Or what they are really saying about your brand?Using a Voice of the Customer process, we help you identify your customers' needs and wants. Through this process, you will have a better understanding of the products and service you need to offer them.
Have you ever wondered why your competitors are succeeding in a particular market and you are not? How would you like to know who your competitors are targeting and how they are targeting them? We can help you intimately know your competition from understanding the points of differentiation to marketing effectiveness. By identifying your competitors' weaknesses, you will be able to know what areas to attack to gain market share.
Have you ever wondered what programs in your organization are really working? And what needs are being addressed? By using a systematic evaluation process customized for your organization, we help you develop a framework to identify what works and what doesn't. This process will help you improve your programs and optimize organizational resources.
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We want to show you how to build your organization in an affordable way through our GIFT Program: Getting It Focused Today.
For business, we offer research-informed insights and strategies that can be implemented immediately to positively affect customer relationships, sales, and employee engagement. Our recommendations are made with each company’s vision and resources in mind. We work with internal teams to make sure the recommendations are carried through to implementation. Read More
While we collaborate with our non-profit organizations in many of the same ways we work with our for-profit companies, much of our focus with non-profits is in the area of evaluation. We partner with non-profits in all phases of evaluation from planning to conducting full-scale evaluations, which helps them know what is working, what needs to be improved, and sets them apart in the grant process. Read More
Startups appreciate working with us as our research allows their teams to incorporate customer feedback into the development process earlier saving time and money. We also help companies shape their early marketing and funding efforts through careful research of their target markets and competitors. Read More
9800 Connecticut Drive
Crown Point, IN 46307
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