• Competitive Intelligence

    Have you ever wondered why your competitors are succeeding in a particular market and you are not? How would you like to know who your competitors are targeting and how they are targeting them? We can help you intimately know your competition from understanding the points of differentiation to marketing effectiveness. By identifying your competitors' weaknesses, you will be able to know what areas to attack to gain market share.
  • Voice of the Customer

    How would you like to know the most important needs of your customers? Or what they are really saying about your brand?Using a Voice of the Customer process, we help you identify your customers' needs and wants. Through this process, you will have a better understanding of the products and service you need to offer them.
  • Evaluation

    Have you ever wondered what programs in your organization are really working? And what needs are being addressed? By using a systematic evaluation process customized for your organization, we help you develop a framework to identify what works and what doesn't. This process will help you improve your programs and optimize organizational resources.
  • New Product/Service Development

    Have you ever worried if your next big thing is going to sell? Or how your new product or service is going to be received by your customers? We can help you ask the right questions to get your product or service ready to market. We use information from multiple sources to help ensure a successful launch. .
  • Information Mining

    How would you like to stop the information overload? And know what information is most important to your organization's success? We specialize in cutting through the clutter of all the information you are being bombarded with. We then help you focus your attention on the information that is going to positively impact your bottom line.
A Thousand Words: A Challenge

Several weeks ago I went to see the movie “A Thousand Words.”  If you haven’t seen it, here is a short summary without giving too much away.

Eddie Murphy plays a narcissistic literary agent who, as a result of his past behavior, gets himself in a situation where with every word he says, a leaf drops off a tree in his backyard.  When all the leaves are gone, he dies.  The tree has 1,000 leaves; therefore, he has 1,000 words.

My first thought was, “Wow, this has so much application for our online world today.” And I continued to mull the application over until today.

As I scan Twitter, LinkedIn, various blogs, and all other online mediums, I see that most people are saying A LOT.  There seems to be a pervasive attitude that in order to attract many people, many words need to be spoken many times over.

While more words are permissible, more words aren’t always beneficial.

Sometimes I think we speak more when we really don’t know what to say.  Or if we are unsure if what we are saying is actually meaningful.

 Here’s the problem: More words don’t always reflect more meaning. 

 And isn’t it meaning that engages people?

 Here’s what I advocate: Fewer words, more meaning.

 Don’t just fill in the white space on your screen.  Engage people with meaning.

 Here’s the challenge: Take the mindset of 1,000 words.

 Start limiting yourself to 1,000 words per week online.  Or maybe for some of you the limit needs to be 1,000 per day.  Pick the time frame that will make you stop and question whether each word you are writing will be meaningful to whomever you are writing it.

 Fewer words, more meaning.

 Let us know how it goes…

(This post just cost me 293 words; I hope it was meaningful to you. )