Are you well liked and recognized for your expertise but still struggling to get referrals? Don’t panic…you are not the only one.          We recently worked with a professional service provider in that exact situation.  The client survey we completed with this company showed that their clients were very satisfied with [...]

Common Marketing Mistake #1: Targeting Everyone   I happened to see this sign in Merrillville, Indiana driving back to my office from a meeting.  It struck me as a perfect example of what most businesses should NOT do in their marketing. For most businesses, thinking that everyone is your target market is a classic newbie [...]