Archive for the 'research' Category

How to use what your ideal client is doing RIGHT NOW to increase your referrals

  Are you well liked and recognized for your expertise but still struggling to get referrals? Don’t panic…you are not the only one.          We recently worked with a professional service provider in that exact situation.  The client survey we completed with this company showed that their clients were very satisfied with [...]

Are You Falling into the “Right Now” Research Trap?

Your organization has a problem.  Someone with some authority decides that a survey (or focus group or something else) is needed right now to gather information and solve the problem.  The mandate is everything has to be completed quickly.  Data is collected, analyzed, and interpreted in what seems like a whirlwind.  Recommendations are made; a [...]

Don’t End Your Survey Without Asking This Important Survey Question

This week’s Fix-It Friday post looks at how problems can occur in your survey because of things you leave out. This example comes from my own personal experience with an organization.  This organization commissioned a survey to learn more about its members and their experience with different facets of the organization.  The organization’s goal was [...]

Translating Academic Research Into Practical Information

One of the things we love to do is dig into quality academic research and turn it into helpful information that is user-friendly.  Click here to read a research-based article we wrote for the National Foundation for Celiac Awareness.