I remember writing my first business plan back in graduate school. Because I had an entrepreneurial spirit, I had taken a class on using my psychotherapy skills as a consultant.  I spent hours putting the business plan together, carefully documenting secondary research, conducting a competitive analysis, and neatly organizing the spreadsheets of costs and projected revenue.  The plan was [...]

I am fascinated by startups and love reading the stories behind successful and unsuccessful ventures. Here are 3 key themes I continue to see in my readings that apply to any business. 1. They listen. They listen to their customers and other people whose opinions matter. When I say “they,” I mean the actual founders. [...]