Archive for the 'strategy' Category

How to use what your ideal client is doing RIGHT NOW to increase your referrals

  Are you well liked and recognized for your expertise but still struggling to get referrals? Don’t panic…you are not the only one.          We recently worked with a professional service provider in that exact situation.  The client survey we completed with this company showed that their clients were very satisfied with [...]

How do YOU answer “The Hardest Question in Business?”

Do you cringe, stumble, or mumble when someone asks you, “What do you do?” Do you ever wish you had an elevator pitch that really engages people? Yesterday in one of our local papers, Leanne Hoagland-Smith identified in her column that one of the hardest question for business owners to answer is “What do you do?” [...]

Are You Falling into the “Right Now” Research Trap?

Your organization has a problem.  Someone with some authority decides that a survey (or focus group or something else) is needed right now to gather information and solve the problem.  The mandate is everything has to be completed quickly.  Data is collected, analyzed, and interpreted in what seems like a whirlwind.  Recommendations are made; a [...]