Your organization has a problem.  Someone with some authority decides that a survey (or focus group or something else) is needed right now to gather information and solve the problem.  The mandate is everything has to be completed quickly.  Data is collected, analyzed, and interpreted in what seems like a whirlwind.  Recommendations are made; a [...]

This Friday’s “Fix-It” looks at the direction of rating scales.  There have been a number of discussions in other places about whether you should put the positive or negative ‘end’ of the rating scale first so I won’t argue that one here  (click here to read a succinct post by Jeffrey Henning of Vovici regarding [...]

This week’s Fix-It Friday may seem too simple and easily avoidable.  Unfortunately, I see this mistake more often than you would think. Drum roll….The #1 way to keep respondents from leaving your survey is…

This week’s Fix-It Friday post looks at how problems can occur in your survey because of things you leave out. This example comes from my own personal experience with an organization.  This organization commissioned a survey to learn more about its members and their experience with different facets of the organization.  The organization’s goal was [...]

This week’s “Fix-It Friday” looks at survey branching.  The question below was taken from a survey about events and activities at a particular high school.  The purpose was to survey parents to see which activities and events they had attended and get feedback on their experience at those activities and events.       PROBLEM: [...]