A Big Enough Problem: A problem that exists for a customer AND its solution matters enough that s/he would be willing to use resources (e.g., money, time, data storage) AND take action to get it.
Tags: business problems, customer perceptions, customer problems, customer-focused business, definitions
This entry was posted by Ursula Saqui on Friday, October 19th, 2012 at 10:41 am and is filed under
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