I received the following email this morning.
This LinkedIn group is one I like to keep up to date on but don’t necessarily feel the need to visit on a regularly basis. Therefore, I have a weekly digest sent to me. Isn’t that the point of the weekly digests? To keep you informed without you having to do a lot of busy work by logging in and going to each and every LinkedIn group?
This is a good example of how you could possibly do something you think is helpful to your customers but from their perspective, it is annoying and rude. I didn’t ask for this change and now I have to change it back to the way I want it.
Lesson for the day: Ask, don’t assume.
Question for the day: What could you be doing that you think is helpful to your customers but may not be?