If you grew up in the marketing world where this jargon is practically your native language, this post may not make any sense to you.  However, it may help your work with non-marketing people.  If you are a non-marketing person, this post may help to clarify some marketing terminology

In case you haven’t noticed, LinkedIn is now letting you recognize your connections for their skills and expertise through Endorsements.  It’s good to recognize your connections, right? However, the more powerful application of this tool is your ability to use it to do informal resear

In my last blog post, I emphasized how important it was to use words and phrases that are perceived by your audience as relevant.  The next step is to discover the language of your target audience.   The Next Step How do you discover the language of your target audience? LISTEN,

The Situation As most of you know, President Obama recently made comments regarding the success of American businesses and how they benefited from a collective effort that built the infrastructure that supported them. Click here for a official transcript of his speech.  You can find h